Amazon has been throwing its weight around in sports of late, signing multi-billion-dollar rights deals with the NFL and the NBA as lures for advertisers on Prime Video. Kelly Day, VP of International at the tech giant, says it’s a misconception to think that those hefty bets are siphoning resources away from film and TV […]
Amazon VP Of International Kelly Day Says Tech Giant’s Hefty Spending On Sports Is Not Depriving Budgets For Other Programming
