In a keynote address this morning, head of the trade group representing movie theaters asked Hollywood studios to commit to a 45-day window for all films and to marketing that emphasizes “only in theatres.” Michal O’Leary, president of Cinema United, also warned about the growing mania for costly premium large screen formats, and the need […]
Cinema United CEO Wants 45-Day “Baseline” Window & “Only In Theaters” Marketing – CinemaCon
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