As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers had an ad-supported plan. The share is increasing, with 56% of new subscribers in that time period choosing the ad […]
Streaming Subscribers Gravitating Toward Ad Tiers, Samba TV Says; ‘The Penguin’ & ‘Landman’ Were Top Streaming Premieres In Second Half Of 2024
